Welcome! I am a Creative Director focused on Digital Media, Branding Strategy and Concept Development. I am also a Strategist how can think and work with stable structures and platforms. I deliver Corporate Identities, Graphic Designs as well as Branding platforms. Digital Strategy; Design with simple and clean style.

Interior Design, Lord Byron Graphic Design, buyer Grossista Corporate Identity, Gr33ni Pictogram, Stadium Graphic Design Grain Capital Logo, Riese Farbaute Logo, Vollmar Sohne Logo, FatrabbitCentralbadet

Fresh Project

  • Corpotrate Identity, Dignita
  • Corporate Identity, Nischer
  • Interior Design. Lord Byron
  • Corporate Identity, Avalanche Capital

Services

Strategy

A broad experience from leading brands such as, Stadium, Nike, Adidas, Casall, Willys, ASSA ABLOY and Peak Performance. Focus on Business Strategy, Brand Strategy and Digital Strategy.

e-commerce

Specialized in retail, e-commerce and B2C. Launched the e-commerce stadium.se in 2008, Sweden greatest sports retailer. Won the award for the e-commerce of the year in Sweden 2008.

Pictograms

Design of programs for navigation and labeling and other symbols and pictograms.

Social Media

Marketing- and Communication Strategy in Social Media with great and cost effective results.

Graphical Design

Logos, patterns, diagrams, imagery, web and other kind of graphical elements is developed in house or via partners.

Services with Love

The brain is really important in Strategy Development and graphical design but the heart is even more important.

Worth every Penny

Cost effective development with the clients business in focus as well as ease of the customers.

Green Marketing

The employes, customers, environment has to be taken for consideration as well as the stake holders and their profit.

Awards

Image

Guldägget 2007

Stadium Running

Digital Creative Director at Stadium. External agency, Forsman & Bodenfors. Winning in category "Media". Guldägget is run by Sveriges Reklamförbund.

Silverägg

Silverägg 2007

The City is Your Stadium

Digital Creative Director at Stadium. External agency, Forsman & Bodenfors. Silverägg in category "Billboard". Guldägget is run by Sveriges Reklamförbund.

Guldägget

Diploma Guldägget 2007

The City is Your Stadium

Digital Creative Director at Stadium. External agency, Forsman & Bodenfors and Creative Director Mathias Appelblad. Diploma in category "Integrated Media". Guldägget is run by Sveriges Reklamförbund.

Guldägget

Diploma Guldägget 2007

The City is Your Stadium

Digital Creative Director at Stadium. External agency, Forsman & Bodenfors and Creative Director Mathias Appelblad. Diploma in category "Alternative Media". Guldägget is run by Sveriges Reklamförbund.

Webbspelen

Nominated 2001

Stadium inhouse web

Stadium inhouse web was nominated as one of Swedens 10 best Digital Agencys in 2001. The contest "Webbspelen" by Resume and category "Agency of the Year". Webbspelen is run by Sveriges Reklamförbund and Resume.

Web of the month

Winning 2001

Stadium Activity Town

Stadium Activity town, SAT winning the contest, "Web of the month". External agency, Paregos and Art Director Robert Lindström. SAT was a Flash-based community with 30000 active members during 2001-2007. Web of the month is run by Resume.

Webbspelen

Nominated 2001

Stadium Activity Town

Stadium Activity town, SAT nominated in the contest, "Webbspelen" 2001. External agency, Paregos and Art Director Robert Lindström. SAT was a Flash-based community with 30000 active members during 2001-2007. Webbspelen is run by Sveriges Reklamförbund and Resume.

Retail Award

Winning Retail Award

www.stadium.se

Winning the Retail Award in 2008 in category "e-commerce of the year" with www.stadium.se. External agency, Starring and Art Director CG Neuman. Retail Award is run by Dagens Handel and Svensk Handel

Swedens 100 best web sites

Swedens best web site

www.stadium.se

The site www.stadium.se were in 31 placed among Swedens 100 best web sites in 2008. And in the seventh place in the category "e-commerce". Swedens 100 best web sites is run by SIME and Internetworld.

Curriculum Vitae

Experience

Creative Director & Business Consultant 2006-to present, Firma Micael Wahlberg

Working with clients in the fields of Digital Strategy, Corporate Identity and e-commerce.

  • Brand Building
  • Online Marketing
  • Green Marketing
  • e-commerce
  • Website Strategy and Development
  • Evangelism and Leadership

Creative Director & CEO 2010-2011, Lord Byron AB

Responsibility for 15 clients and their Marketing, Branding and Digital Strategy. Lord Byron has six employees and annual turnover of one million USD. Download Portfolio (25 Mb): Lord Byron Portfolio

  • CEO Lord Byron AB
  • Creative Director Lord Byron AB
  • Marketing Manager Avalanche Capital AB
  • Digital Strategy and Corporate Identity for small and medium sized enterprises within the Avalanche Capital group

Senior Art Director & Business Consultant 2008-2009, Creuna AB

Client Manager for several clients. E-commerce strategy for ASSA ABLOY. See: ASSA ABLOY

  • Conceptual responsibility for ASSA ABLOY.
  • ASSA ABLOY has 300 sites in 50 countries to be converted to "One Web"
  • E-commerce consultant within Creuna AB for several customers

Web Manager & Creative Director 1998-2008, Stadium AB

Responsibility for Stadium online communication 1998-2008 with five employees and about one million USD in annual budget. See: stadium.se

  • Responsibility for Stadium all Web services in three countries, stadium.se, stadium.dk and stadium.fi
  • Increased amount of unique visitors, 50-100% annual since 1998
  • Current unique visitors is about 100 000 per day
  • Project leader for the construction of Stadium Intranet, sites and digital campaigns
  • Project leader for the construction of community on stadium.se
  • Member of the Stadium Marketing board 2000-2008
  • Member of the Stadium IT board 2004-2007
  • Responsible Stadium Internet board 2005-2008

Client and Brands I worked with

Stadium, Everest, Warp, Puma, Adidas, Nike, Peak Performance, Puma, Casall, Willys, ASSA ABLOY, SJ...

Education

Örebro Art School 1997-1999, Bachelor Art

Graduated with focus on Conceptual Art and Art Theory.

Örebro University 1996-1997, Bachelor Communication

Graduated with a focus on media and communication studies. The paper examined the media of the war in Bosnia. The main issue was how the warring parts used promotional to bring propaganda to the media.

Örebro University 1988-1992, Bachelor Marketing and Economics

Degree with a focus on marketing and financing. The paper charted the environment for small and innovative growth companies with a focus on marketing and venture capital.

See more:

Great Quotes

Life big questions

by FRANKIE GOES TO HOLLYWOOD

¨The power of love, a force from above, cleaning my soul.¨

About Design

by Steve Jobs lived 1955-2011

¨A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.

Strategy Development

by Erich Fromm lived 1900-1980

¨The task we must set for ourselves is not to feel secure,but to be able to tolerate insecurity.¨

Strategy Development

by Winston Churchill lived 1874-1965

¨This report, by its very length, defends itself against the risk of being read.¨

About money

by Unknown

¨People who have what they want are very fond of telling people who haven't what they want that they don't want it.¨

Strategy Development

by Groucho Marx lived 1890-1977

¨Those are my principles. If you don't like them I have others.¨

About Mass Communication

by Alfred Hitchcock lived 1899-1980

¨A good film is when the price of the dinner, the theatre admission and the babysitter were worth it.¨

About web implementation

by Mark Twain lived 1835-1910

¨A man who carries a cat by the tail learns something he can learn in no other way.¨

About Branding

by Wayne Gretzky

¨A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.¨

Life big questions

by Unknown

¨Be careful not to become so heavenly that you are useless on Earth.¨

About Mass Communication

by Muhammad Ali

¨Boxing is a lot of white men watching two black men beat each other up.

About Branding

by Micael Wahlberg

¨Content is King but communication is King Kong.¨

Strategy Development

by Unknown

¨Without order nothing can exist - without chaos nothing can evolve.¨

About Design

by Winston Churchill lived 1874-1965

¨Man will occasionally stumble over the truth, but most of the time he will pick himself up and continue on.

About knowledge

by Vernon Law, baseball pitcher

¨Experience is a hard teacher because she gives the test first, the lesson afterward.¨

About branding

by Douglas Coupland

¨Eagles are seagulls with a good hairdo.¨

About Design

by Charles Eames lived 1907-1978

¨The real questions are: Does it solve a problem? Is it serviceable? How is it going to look in ten years?.

About purpose

by Ralph Lauren

¨I don't design clothes, I design dreams.¨

Get in touch

Location

Map

Norrköping, Sweden


iPhone: +46 70 647 03 06

Email: info@me.com

Follow:

Contact Form